Motorola

Launching Motorola Smart Nursery

New Product Launch

Brief

Launching an innovative new ecosystem for the nursery, Binatone Global was tasked with leading the world exclusive new product launch of Motorola Smart Nursery alongside its retail partner John Lewis.

Action

Looking to make a splash with consumers and journalists alike, spottydog took over John Lewis Oxford Street’s nursery department to host an interactive champagne launch.

The aim was to showcase the suite of six connected products, which includes a portable Wi-Fi baby camera and tablet, baby scales, humidifier, door and window sensors, and dream machine. All are connected by the Hubble app, meaning parents can control, monitor and create the perfect eco-system for their baby.

With this in mind, spottydog called on its experience working in the baby and tech sector identifying media targets and influencers who would be interested in the product range. Here, we aimed to introduce baby press and mummy bloggers to each of the products as well as demonstrate how they range works collectively. The event would also act as an opportunity for attendees to share content across to social media.

spottydog also streamed the launch across social media using Facebook Live alongside issuing an industry-wide press release.

Result

Driving on the day pre-orders from consumers, we educated several major media outlets and specialist parenting influencers about Motorola Smart Nursery, delivering 54 media results with a combined audience reach of 80 million including Yahoo, B Live News and Baby Web. Further coverage has since been secured with Metro, T3, The I and The London Evening Standard.

 

To see how we have supported other businesses with their new product launch click here.