The Vessel Technology Advice and Support (VTAS) project helps the commercial shipping industry understand the benefits of investing in fuel efficient technologies to accelerate their deployment. spottydog communications was asked to support the launch of the project at the global Vessel Performance Optimisation Forum in Copenhagen, through social media, media relations and an animated ‘explainer video’.
With just three weeks to the launch date, spottydog communications researched and mapped key stakeholder groups, key media and influencers, and planned a proactive social media calendar to coincide with, and maximise, the opportunities to engage at the Copenhagen conference. A press release was issued and targeted features are being secured to provide VTAS’ technical experts with thought-leadership opportunities.
Working with the project team, we created a storyboard to set the global shipping scene and identify the need for the VTAS consultancy, with a strong call to action. The storyboard was brought to life using bold animation, in keeping with brand guidelines.
The video was well received by all stakeholders and by delegates at the conference and will play an important role in the communications strategy over the next six months.