To help launch a trade association that would support manufacturers, distributors, installers, Government departments and academic research centres focused on the development of biometrics.
We worked with Founder Devi Sohanta to refine the aims and purpose of the association, to develop a compelling proposition for industry. We focused on the promotion of industry standards and education as well as creating a platform to discuss the ethical, political and scientific impact of using biometrics. We developed a logo and branding guidelines that would represent the industry in a credible and engaging way and created branded launch materials including an event programme, membership flyer and invitation to industry leaders.
The launch was attended by leading academics and industry entrepreneurs from the biometrics, security and access control sectors, attracting founding members who will help drive the development of the industry in the UK and internationally.