Flexi

Getting UK consumers to ‘Like’ flexi

Social media content

Brief

spottydog was briefed by the world leader of the retractable dog leash, flexi, to open up new op-paw-tunities in the UK market, helping to secure the brand presence across traditional, pet specialist and social media to help make more ‘flexi friends’ with dog owners across the UK through social media content.

Action

Using a three pronged attack, spottydog reconnected with core media, kick-started blog content and launched a Facebook channel dedicated to flexi’s UK consumer base. As pet lovers we already know what it takes to lead dog owners to a good story, but by spending time at flexi’s Hamburg-based global HQ to see manufacturing process in action and rigorous quality checks we’re really know why flexi helps dog owners to walk the extra mile. In addition to showcasing the flexi range we’ve tapped into tactical PR opportunities including Strictly Come Dancing, Battersea’s Celebrity Dog Walk Auction and the issue of dog walking in the dark on the UK’s darkest day of the year

Result

We built an audience of 2,556 fans in eight weeks, reaching 18,742 consumers and increasing website traffic to the flexi website. After targeting Deborah Meaden and dance partner Robin Windsor whilst they were on Strictly Come Dancing we engaged with the duo getting a thank you tweet for their gift. We connected with a good cause and donated leads to Battersea Dogs and Cats Home annual Collars and Coats ball receiving recognition through their social media channels. We achieved a host of national, regional, pet sector and broadcast coverage already helping flexi to connect with flexi fans across the media landscape.

 

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