As part of an interim internal communications cover for Mitchells & Butlers we were tasked with supporting the development, transfer and launch of their existing Intranet to a new SharePoint 365 solution. This involved a site audit, stakeholder engagement, asset creation and communication launch strategy to maximise interaction with the new Intranet across the company’s 1,000 strong corporate employee audience.
This transformation project was tackled in stages – firstly we completed a full site audit, held stakeholder briefings with key employees to review content and explain the platform changes. We established a network of content owners and editors to help support the smooth transfer of the Intranet and build network of employee ambassadors around the business.
The next stage of the journey was to work in partnership with the IT team to build a new homepage design which gave users the essential content they required to do their job but also added new functionality. We used the feedback from the stakeholder sessions to inform this content along with utilising the knowledge of the Internal Communications team to help maximise the comms capability – it was essential to host video content and create a two-way communication ‘chit chat wall’.
The final and most intensive stage of the project was to create a launch communication strategy which both reassured and excited the audience. We built a series of pre-teaser animation videos which were designed in the same look and feel as the new Intranet to promote familiarisation and gave hints to the new content, information and features of the new site. This then built towards a final launch day video and e-newsletter email sent to all employees to celebrate the launch. We organised floorwalkers on go live day to ensure any questions could be asked and encouraged a first impressions style feedback to galvanise ‘in the moment’ content to the new Intranet site and share with the wider audience.
The engagement campaign continued for a further two weeks post launch with a series of how-to animation videos to drive awareness and to ensure the communication did not stop on launch day but became part of the day to day news updates.
Working as part of interim internal communications cover our spottydog team had a unique opportunity to deep dive into this project which in turn helped drive insights and enabled us to harness this knowledge to drive engagement with throughout the solution and delivery plans.
Within 4 weeks of launch the new platform had over 100,000 unique site visits. In addition, visits are increasing week on week – by week 7 unique visits have surpassed 150,000, with Mondays and Thursdays soliciting most traffic to site each week.
Anecdotal feedback from employees have been positive through likes of content, commenting on news articles, posting on the two-way chit chat wall – all helping to establish the intranet as a trusted information tool.
This project won the Internal Communications Brilliance Award for Brilliant Use of Technology, awarded jointly to spottydog communications and Mitchells & Butlers.