Vintage Inns aimed to make the most of a scorching summer by highlighting the beautiful beer gardens available across its popular range of country pubs. To do so they created a competition which recognised some of the best outdoor spaces across the chain, and tasked spottydog communications with creating a media buzz around the 13 regional winners.
Working alongside the Vintage Inns marketing team and the landlords of the successful pubs, spottydog developed and actioned a regional media campaign which was specifically designed to showcase the delightful gardens within each pub and the green-fingered nature of the Vintage Inns pub teams. Activity included:
The story was extensively picked up by the regional media, with some coverage in trade titles too. Results included: