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Vintage Inns team celebrating their garden competition campaign

Blooming marvellous results for garden competition

Brief

Vintage Inns aimed to make the most of a scorching summer by highlighting the beautiful beer gardens available across its popular range of country pubs. To do so they created a competition which recognised some of the best outdoor spaces across the chain, and tasked spottydog communications with creating a media buzz around the 13 regional winners.

Action

Working alongside the Vintage Inns marketing team and the landlords of the successful pubs, spottydog developed and actioned a regional media campaign which was specifically designed to showcase the delightful gardens within each pub and the green-fingered nature of the Vintage Inns pub teams. Activity included:

  • Creation of a commemorative plaque for each pub to display on site
  • Dedicated, professional photography for each winning pub
  • Development of regional press release to showcase why each pub was selected
  • Regional media sell in

Results

The story was extensively picked up by the regional media, with some coverage in trade titles too. Results included:

  • 48 pieces of regional coverage
  • Three pieces of trade coverage
  • Combined print circulation of 600,839 and total reach of 28,895,929
  • Key messages featured in 100 per cent of coverage
  • Suite of photography for repurposing on social media and online channels
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spottydog is proud to be a CIPR Corporate Affiliate and achieved the PRCA Communications Management Standard, together with winning over 15 industry awards for our work.

Leicester Business Festival Best Event 2018 Dare Award Winner 2018 PRCA Dare Award Winner 2017 CIPR PRide Awards 2016 Gold Winner
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