spottydog was tasked with utilising the UK Home, Health & Wellbeing Report from global construction giant Saint-Gobain as a device to secure consumer PR exposure for its MULTICOMFORT concept offer.
Using traditional media relations, and utilising existing contacts from spottydog’s extensive home interest experience, spottydog reached out first to the property press, then tweaked the key messaging during the sell in process to also relate to journalists and titles within the personal finance, regional and health sections too.
Pre-empting that national journalists would be looking for something exclusive, spottydog then liaised with Saint-Gobain to provide case studies and exclusive interview opportunities with Habitat Marketing Director Stacey Temprell as a way to strengthen the pitch.
spottydog achieved national coverage, with the story and an interview with Temprell appearing on the digital and tablet editions of the Metro. spottydog secured a further 11 pieces of coverage, including in the Cambridge Independent and Bristol Post regional titles, home interest titles including Homebuilding & Renovating, kb-eye and Home Focus magazine, as well as a finance focussed hit in Finance Monthly.
In total, the consumer reach of the story exceeded 9 million.