Would you expect to be able to smoke on an NHS property? What if you were being admitted to a mental health ward or visiting a community nurse? With multiple, diverse facilities across the city of Leicester, Leicestershire and Rutland, Leicestershire Partnership NHS Trust (LPT) has taken the decision to go smokefree throughout all its buildings and the grounds. Working closely with the in-house communications team to promote the new policy and address potential concerns from both staff and members of the public, spottydog communications was asked to create engaging video content for LPT’s website, social media channels and staff meetings.
As well as interviewing the CEO, Chair and smokefree team about the changes, we were keen to demonstrate the impact that smoking can have on someone’s life and the life-changing potential of quitting. We interviewed staff and patients and teamed up with the Mental Health Arts Group to film a creative writing session in which service users described their relationship with smoking. The resulting personal stories made a compelling case for change that led the way in internal meetings to state the case for change. This was supported by a video for staff and one for the public. Several short quotes were hand-picked to be used on social media to build awareness of the change.
As part of the full package of posters, briefings, e-newsletter ‘takeover’ edition and social media posts, the service user stories, staff film and public information video were shared on the website, on LPT’s Facebook, Twitter and YouTube channel. The smokefree videos on LPT’s YouTube Channel had been viewed more than 300 times within three days of the policy going live.