Brief
To promote RTR Services’ technical expertise and expanding range of access control systems and door accessories to existing and potential customers through a stakeholder communications strategy.
Action
Our approach is to move away from sales-focused communication and develop engaging content that customers will find educational, useful and entertaining. We developed a stakeholder communications strategy, which included a monthly e-newsletter, regular website news, printed newsletter, literature content, Google Adwords, social media training and event support, as well as regular reporting to monitor success.
Result
For more than three years, the regular e-newsletters and newsflashes to segmented audiences have increased engagement with customers, with open and click-through rates that are significantly higher than industry standards. The targeted Google Adwords campaign consistently attracts on average 250 potential new customers to the website each month.
If you’d like to read more on our stakeholder communications strategies click here.
