We’d be lying if Friday night wasn’t a great night for the drinks industry as well as the PR sector, as the Midlands CIPR community took centre stage at the CIPR PRide Awards to reward and recognise great communications campaigns delivered by inhouse and agency teams.
A recent survey by Marin Software revealed that over a third of UK digital marketing managers believe their boss has a poor understanding of digital and doesn’t invest in it sufficiently, with two thirds claiming that more needs to be done to integrate different marketing disciplines, including paid search, social media and SEO.
Facebook organic reach is just not what it used to be. That’s because the social media platform now has more content on it than we have time to read. We explain how content helps organic reach and how a little bit of advertising in the right places can help you cut through the noise.
The Mini Conference held at the Library of Birmingham this week saw Helen Bissett, Jenni Wheller, Thomas Giles, Sarah Perrin, Ruth Tiltman and Lesley Allman offer excellent insight and interactive content to 50 comms professionals.
They say never work with animals, but ‘Frankley’ we couldn’t miss the chance to film at the RSPCA centre down the road from our Birmingham office.
This summer has really been a sizzler for spottydog’s clients as we’ve secured a host of hot publicity opportunities that really have made us reach for something chilled…
We all do it, first thing in the morning or perhaps last thing at night. Some of us like to show off about it while others prefer to do it in private….That’s right, I’m talking about catching up with the news. What were you expecting?
We take ‘PRide’ in the fact that we’re a conscientious bunch here at spottydog, and so last Friday when we were doing our best to quietly wind-down our week, we received the ‘pawesome’ news that we’ve been shortlisted for four awards in the 2014 CIPR Midlands PRide Awards.
The BBC recently announced that they are giving free access to their vast library of training videos from the BBC College of Journalism. Previously available to BBC employees only, this is exciting news for anyone wanting to learn about social media, multimedia communication techniques or learn journalism skills from world-class broadcasters. It also makes us realise that video is more important than ever.