TV wouldn’t be half as fun without Real-time reactions but how should brands hijack conversations successfully?
Do you want to do talk about that little media form we all love, video?
Even if you aren’t American, you may have noticed in the news that this Sunday is the NFL Super Bowl XLIX. As the most important annual game in NFL American Football, the final will see the New England Patriots and Seattle Seahawks battle it out to win the championship in the most anticipated TV event. We take a look at what to look out for in the commercial break.
As we march through our third week in January, we’ve now settled into our shiny new office and have soaked up the barrage of news items and blogs on “Trends and Predictions for 2015.” This clickable headline is used for all subjects from interiors to technology, and of course Marketing and PR, always promising to give the reader the inside story. But there’s one that we’ve seen quite a few times in the last few weeks…“Do you know what is the most commercially important Digital Marketing trend for 2015 ?”
Client Binatone unveils new pet tech at CES in Vegas, and we get them a live interview on BBC Radio 2.
As our very own Lisa Jones is going dry this January, we are celebrating our Daily Mail duo with non-alcoholic softails.
Our Christmas party took in the sights of Birmingham & saw the team volunteer at Birmingham Children’s Hospital.
We’d be lying if Friday night wasn’t a great night for the drinks industry as well as the PR sector, as the Midlands CIPR community took centre stage at the CIPR PRide Awards to reward and recognise great communications campaigns delivered by inhouse and agency teams.
A recent survey by Marin Software revealed that over a third of UK digital marketing managers believe their boss has a poor understanding of digital and doesn’t invest in it sufficiently, with two thirds claiming that more needs to be done to integrate different marketing disciplines, including paid search, social media and SEO.