Introducing Anjay Sorefan: our newest addition to our Leicester pack

by Anjay Sorefan |

Hello! My name is Anjay – you’ll usually find me discovering new music, boiling the kettle or keeping up to date with the latest social media trends! I can’t wait to roll my sleeves up and get involved, but first let me tell you a bit more about myself and my first few days here.

Whilst studying, I grew my marketing and PR repertoire by joining an in-house marketing department. At first this was to keep a growing overdraft at bay (late nights and takeaways are expensive!), but quickly I realised that this was more. Marketing and communications were everything I craved out of a career. Everyday is different and the landscape is constantly shifting. Armed with intrigue, lots of coffee and some real-world experience I started looking for my PR and marketing career.

I got my first break after University, as a digital marketing assistant for a global fashion brand. During this time, I got to grips with the rewarding nature of digital and social. Responsible for the PPC and Affiliates programmes, I learnt how to apply communications and people to elevate a brand.

Half a year later, I could never have imagined what was going to come next. I got the biggest opportunity of my career – a call from spottydog. They asked me to join their fantastic agency. No cliché – new year new career really did happen, giving me the perfect excuse for new year celebrating!

Fast forward to this week and I arrived Monday morning with a cocktail of nerves and excitement. But as soon as I met the Leicester team the excitement took over and everyone (office dogs Nelson and Zac included) made me feel part of the team! Now I am armed with a terrific team around me and that same intrigue and coffee but in my very own personal spottydog mug. I’ve spent my first few days getting up to speed on the brands that I’ll be working on. They’re impressive brands with even more impressive ideas and ambition – the perfect mix!